Is it possible to achieve full compliance with an automated solution?
Empathy and inclusion are among the most essential tools for a marketer. And they come into play whenever you consider accessibility when designing email campaigns and other digital marketing content.
Having empathy means being able to put yourself in another's place. However, sometimes it is easier said than done. How can you be sure that the emails you are creating and developing are accessible?
Accessibility testing involves analyzing digital content, such as web pages, emails, and user interfaces (UIs), to ensure that people with disabilities of various kinds can use and interact with it. These types of tests reveal how email campaigns and templates can be improved so that all subscribers have the opportunity to connect with what you send them.
Why it's important to check email acce...