According to the National Safety Council, there were 55.4 million injury cases in the US in 2020 alone. Some of these cases are personal injury cases, so if you’re a personal injury attorney, it’s safe to say there are people who could use your services. That said, the people who require your services might not be able to locate you if you don’t have the right marketing strategy in place. So here are some top personal injury marketing tips to help boost your traffic and revenue.
Optimize Your Site Speed
In the past, people engaged with lawyers by visiting their physical office and enquiring about the services offered and other details. Today, the equivalent of that is when prospective clients visit your site to find out essential details about your firm. So, it’s crucial to have a site that loads quickly to avoid putting your visitors off. Most people now use their smart devices to search for the services they need instead of going out into the real world. If you want your visitors to stick around, focus on providing them with a smooth user experience.
Upload Quality Content
As a personal injury attorney, your clients seek your services because they know you’re familiar with personal injury law. When prospective clients are still deciding whether to hire you, they’ll visit your site to see what you’re all about. This is a great opportunity to provide more value to your visitors with helpful, quality content that helps them understand personal injury law better. Of course, you should utilize SEO if you want people to find you in the first place. SEO and using the right keywords throughout your content can help you stay ahead of the competition. Be sure also to incorporate effective calls to action that increase conversions.
Create Ads That Convert
Many attorneys rely on pay-per-click advertising to get their content to rank higher where it’s more likely to be noticed by potential customers. The biggest benefit of PPC is that you can realize results immediately, while SEO takes time before you see results. To ensure that your ads convert as anticipated, you should set up your best personal injury keywords and write compelling ads. In addition, you should also set up geotargeting so that your ads are only viewed by the people that matter to your firm.
Implement a Referral System
A referral system can be a great idea if you’re looking to attract new cases to your law firm. The basic idea is to pay someone for every new case they bring to your table. The reward will incentivize people to market your services on your behalf, so it’s a win-win situation. You can even partner with other lawyers who have a different specialty and pay them to send new cases your way. Over time, you can implement an effective referral system that goes a long way toward increasing your revenue.
Hire a Digital Marketing Expert
Marketing your services as a personal injury attorney takes a lot of time. This means you might have to schedule some of your precious time to attend to marketing matters. If this isn’t feasible due to your busy timetable, hiring a digital marketing expert is best. For instance, you can find experienced professionals like Rocket Pilots that specialize in attorney SEO services. Outsourcing your personal injury marketing to the experts can save you a lot of money and time while delivering great results that ultimately help increase your revenue.
This is a roundup of the top ways to make the most of your marketing efforts and secure more personal injury case leads.